Post by account_disabled on Feb 27, 2024 6:43:35 GMT
For some time now, ux writing has been appearing among copywriting, content strategy and content design, a writing technique that guides people in the experience of browsing between website pages, web service interfaces, apps and digital services. Let's find out more about this writing technique, to learn more about what it is, what it is used for, and to get to know the professionals who deal with it. Guiding the user and understanding emotions: what UX Writing is for The term ux writing merges the two concepts that define this technique: user experience (ux) and copywriting . We can therefore say that ux writing is the writing that makes the browsing experience of a user on a site, a web application fluid, simple, clear and therefore better, but also the dialogue with a chatbot that deals with giving information in an online customer service. ux writing starts from the assumption that behind every device there is a human being , with habits, thoughts, fears, impulses, emotions. And this human being must be able to make a sensible, coherent and useful journey on the site he is browsing, in the e-commerce site where he wants to purchase a given product, within the application in which he wants to register.
Mailchimp asks its users to "confirm their humanity" at the end of the registration Panama mobile number list procedure: a perfect example of a call to action that is aimed at human beings ux writing helps us not navigate blindly To delve into a real ux writing experience, let's try to think of a "typical" navigation situation in which we have all found ourselves involved: registering on a portal . In this case, we will have to fill in the fields of a form with our data, choose a username and a password, we will probably be asked for further confirmation following the arrival of an email, which will be delivered to the address we have indicated . In this short journey we will find directions, buttons to click on, instructions that will guide us, step by step, to get what we need. Let's take a further step and imagine that, in a few months, we decide to return to this site and by entering our credentials, we realize that we have forgotten the password, so we must create a new one. Also in this case, texts and buttons will guide us to understand how to reset our old password, and enter the new one that will allow us to log in.
Now let's imagine that this is not just any portal, but the site of a bank from which we need to carry out an important financial transaction, of a company where we have applied for a job position, or the site of a competition in which we have participated. and of which we are about to discover the ranking, of a public administration structure from which we must download important documentation for us and for our family, perhaps relating to health or taxes, in short a "sensitive" site for some reason. In these cases, losing a password, having to set it again, having any access problems, risking blocking a system because you don't understand how to register properly, can cause anxiety and worry , or even delays in the path we have to take to obtain a certain result. In this case, Wind tells us that "an error has occurred" in a less than reassuring way: what kind of error? And how can I solve it? These are the spontaneous questions that arise to the user. (this example was taken from the Facebook group “Microcopy and UX Writing Italia) Let's try to look at the same episode from another point of view: if a user is unable to access a site, or has difficulty navigating it, it will also be a problem for the company, institution or ownership structure of the site itself , because it means that she was unable to "speak clearly" and is therefore perceived as complicated, tiring and unreliable.
Mailchimp asks its users to "confirm their humanity" at the end of the registration Panama mobile number list procedure: a perfect example of a call to action that is aimed at human beings ux writing helps us not navigate blindly To delve into a real ux writing experience, let's try to think of a "typical" navigation situation in which we have all found ourselves involved: registering on a portal . In this case, we will have to fill in the fields of a form with our data, choose a username and a password, we will probably be asked for further confirmation following the arrival of an email, which will be delivered to the address we have indicated . In this short journey we will find directions, buttons to click on, instructions that will guide us, step by step, to get what we need. Let's take a further step and imagine that, in a few months, we decide to return to this site and by entering our credentials, we realize that we have forgotten the password, so we must create a new one. Also in this case, texts and buttons will guide us to understand how to reset our old password, and enter the new one that will allow us to log in.
Now let's imagine that this is not just any portal, but the site of a bank from which we need to carry out an important financial transaction, of a company where we have applied for a job position, or the site of a competition in which we have participated. and of which we are about to discover the ranking, of a public administration structure from which we must download important documentation for us and for our family, perhaps relating to health or taxes, in short a "sensitive" site for some reason. In these cases, losing a password, having to set it again, having any access problems, risking blocking a system because you don't understand how to register properly, can cause anxiety and worry , or even delays in the path we have to take to obtain a certain result. In this case, Wind tells us that "an error has occurred" in a less than reassuring way: what kind of error? And how can I solve it? These are the spontaneous questions that arise to the user. (this example was taken from the Facebook group “Microcopy and UX Writing Italia) Let's try to look at the same episode from another point of view: if a user is unable to access a site, or has difficulty navigating it, it will also be a problem for the company, institution or ownership structure of the site itself , because it means that she was unable to "speak clearly" and is therefore perceived as complicated, tiring and unreliable.